The inspiration came from a news story that aired on WMC-TV in February. The story highlighted Tony Payne, a Memphis Special Olympics athlete selected by the NBA to play with current NBA All Stars and past NBA legends in the first NBA Cares/Special Olympics Unity Sports Basketball Game in Orlando, Fla.
The executive team of Lion's Den Productions, Co. (President, Richard Hervey, Vice-President Jamila Webb, and VP, Public Relations/Marketing Felicia Carson) was prompted to action. Plans for the Crossover City 3 on 3 Basketball Tournament were revised.
"Initially, the Crossover City 3 on 3 Basketball Tournament would showcase some of the Tri-State's most talented recreational & competitive basketball players and provide free health screenings. However, after learning about Tony Payne's inspirational story, we were compelled to donate towards the mission of Special Olympics of Greater Memphis," said Carson.
The Crossover City 3 on 3 Basketball Tournament, scheduled for Saturday, June 23, will donate 100 percent of funds earned through admissions and concessions to benefit the Special Olympics of Greater Memphis and provide free health screenings.
"Being inspired is great. However, the inspiration driven by desire and motivation to help others is that which makes our communities stronger," said Lisa Taylor, director of Special Olympics of Greater Memphis. "We appreciate the efforts of these young professionals to help our mission".
The Special Olympics of Greater Memphis is a non-profit organization committed to helping persons with intellectual disabilities participate as productive and respected members of society at large. It offers a fair opportunity to develop and demonstrate skills and talents through sports training and competition and by increasing the public's awareness of capabilities and needs.
The Crossover City 3 on 3 Basketball Tournament will give talented Special Olympics athletes the opportunity to "show off" their skills during a five minute Special Olympics Exhibition Game.
To register youth or adult teams (men & women elite/non-elite) to participate in the Crossover City 3 on 3 Basketball Tournament, visit www.crossovercity.net. The tournament is scheduled for Davis Community Center located at 3371 Spottswood Ave.
(For detailed information about the Crossover City 3 on 3 Basketball Tournament, visit www.crossovercity.net.)