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TSD connects with the ‘Bobby O’Jay Morning Show’

The New Tri-State Defender is proud to announce a great new partnership with WDIA and Clear Channel Radio’s “Bobby O’Jay Morning Show”.  The New Tri-State Defender is proud to announce a great new partnership with WDIA and Clear Channel Radio’s “Bobby O’Jay Morning Show”.


Bobby O’Jay


Bernal E. Smith II

On Friday mornings between 8:15 a.m. and 8:30 a.m., TSD President and Publisher, Bernal E. Smith II, will be live with Bobby O’Jay discussing the week’s news content and hot topics for the city and surrounding areas.

The partnership will also include WDIA ads and a new TSD column for the show’s co-host, Yvette Whiteside. The column will be an extension of her “Something for the Sisters” segment.

“This is a phenomenal opportunity to extend our brand and our news content to a wider audience,” said Smith. “Obviously, Bobby has one of the area’s top morning shows, particularly for African Americans, so it’s a great chance to connect, inform and elevate as we build the New Tri-State Defender.

“I look forward to sharing our hottest news stories and issues with the WDIA listening audience and building a great partnership with Clear Channel radio!”

Bobby O’Jay frames the hookup this way:

“I felt the need to connect with Bernal and the work he’s doing to re-establish and build a new foundation for the Tri-State Defender. It is an important publication for the community and deserves our support. It’s a connection that makes sense and we’ll have some fun as we move forward!”

Smith has already done several weeks of the segment as a call-in guest and will continue to build on that momentum.

“It is my strategy to leverage other mediums and media outlets to continue the transformation from newspaper company into a truly dynamic urban multi-media business, attracting more advertisers as we go!”

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