What’s ‘Neo-Radio’ and what’s kudzu got to do with it?
The Kudzukian network is bringing new, more organically produced programming to the different, discriminating, highly specialized tastes of today’s global radio listeners.
Larry Robinson and Howard Robertson | 8/13/2015, 1:46 p.m.
Back in the day, radio stations had a little something for everybody. Sure, they were similarly formatted (Top 40, Country, Urban, News/Talk, etc.) but music stations were not totally devoid of sports or news. Even other kinds of music such as blues or jazz or gospel could be heard on these same stations during certain day parts or on weekends. There was a broad diversity of programming in radio markets.
That’s not the case now.
Today, radio stations from market to market broadcast the same personalities, the same music, the same programming with the same predictable sameness of a McDonald’s menu. That’s not good. Especially since there’s a new realm of radio where listeners have more options and require more choices. Because as it regards radio, nobody’s doing anything the same way anymore.
But the Kudzukian network is bringing new, more organically produced programming to the different, discriminating, highly specialized tastes of today’s global radio listeners.
Larry Robinson, Kudzukian founder & CEO: “Ain’t no same in Kudzukian’s game.”
For those of you (probably non-southerners) saying, “What the hell is Kudzukian,” a quick explanation is in order. Kudzu is a fast-growing vine of Japanese origin that was introduced to the U.S. in the 1800s and is readily spotted in the rural south on trees, on the ground and even on power lines.
Larry Robinson: “Kudzu grows, it spreads and it covers. So, those Kudzukian qualities perfectly reflect what we aspire to do in media.”
Kudzukian currently has four programs available via broadcasts and/or podcasts: “A Little R&R on Sports,” “3BC,” “Funky Politics” and “Blues in the Basement.”
It all began in early 2014 when “A Little R&R on Sports,” an hour long weekend sports entertainment show began airing and was quickly nationally syndicated on the Sports Byline USA network on over 100 radio stations across the country. The show’s R&R acronym stands for the initials of co-hosts Robinson and Howard Robertson, a veteran of radio and television for nearly 40 years. In addition to Sports Byline, R&R is heard on American Forces Radio, I Heart Radio, Stitcher Radio as well as kudzukian.com and randronsports.com. There’s even an R&R app available on I-Tunes, Google Play.
Howard Robertson, writer & co-host: “We coined the name Neo-Radio because technology has totally changed what, where, when and how people listen to radio. Now, listeners access their favorite radio programs digitally through streaming and podcasts, on apps and Internet on a mobile device or computer, strictly on their terms and on their turf. It’s a whole new thing, thus the name Neo-Radio.”
“R&R” is approaching its’ 100th show milestone. Each week “R&R” reaches large audiences of listeners in their top U.S. markets: Memphis, Louisville, Atlanta, New York and Indianapolis. But they also have loyal international listeners in India, Japan and Australia. They’ve interviewed iconic sports guests including: Julius “Dr. J” Irving, Ken Griffey Jr. Jim Brown, Dave Dombroski, Hank Aaron, Jerry Colangelo, David Falk and others. The show enjoys success with advertisers including: AT&T, Valvoline, AC Pro and more.