Breaking into retail: The Candle Bakery
email@example.com | 8/20/2013, 5 p.m.
CM: Did you create a business plan before starting out?
TG: Before I began selling them for profit...no. However, once I saw that I could create a full business around my hobby that is when I created a full detailed business plan and a marketing plan as well.
CM: What has been your greatest challenge?
TG: Finding a permanent central retail location for our customers.
CM: Tell me about your decision to move into a retail store.
TG: We needed a space for our customers to touch and smell on the spot.
TG: We are currently opening in the Wolfchase Galleria Mall on August 24th.
CM: Are you in any other retail stores and what has been your experience with retail?
TG: We have been featured in local shops and boutiques and the support and love we have received from the owners and their customers has been very rewarding.
CM: What is the greatest reward in being an entrepreneur?
TG: Being in control of my own destiny, managing my own time and being my own boss.
CM: What has been your experience with handmade candles in the local market vs. the nationally?
TG: I have found that many consumers appreciate handcrafted products.
CM: Do you notice any new trends in the marketplace? If so, what are they?
TG: Yes, the trend has been bakery scented candles and cupcake candles.
CM: Of the candles that you create, which is your favorite and which is your best seller/most popular product?
TG: I have many favorites; however, I enjoy our bakery collection the most. Our most popular candles are our cupcake candles!
CM: How can people purchase your candles?
TG: Through our website, fundraisers, home parties and at our new kiosk located inside Wolfchase Mall.
CM: What types of marketing do you employ?
TG: Direct mail, social media, the Internet, word of mouth
CM: What are some daily habits that made you successful?
TG: Before starting my day, my family and I say a daily prayer, meditate and create a positive atmosphere around us.
CM: What books or resources would you recommend for individuals starting out?
TG: "Rich Dad Poor Dad" by Robert Kiyosaki, "The E Myth" by Michael E. Gerber, "The Magic of Thinking Big" by David J. Schwartz and any self-help resources or books that are available.
CM: Any advice for aspiring candle makers?
TG: Learn the candle making industry before getting started to ensure you are making quality safe candles.
CM: What's the next step for you as a candle manufacturer and as a candle retailer?
TG: To have a full functioning warehouse to create some jobs and begin a chain of kiosksthroughout the southern region.
CM: Any closing remarks?
TG: Always give your customer quality products and outstanding customer service. Don't be afraid to take risk. When you see opportunity, examine it carefully and GO FOR IT!!! And as I tell myself and others daily....Keep God first and watch him work!
(For more information: Call Tiffany Greenlee, 901-690-3140; email – firstname.lastname@example.org or email@example.com; www.facebook.com/thecandlebakery.)
(Contact Carlee McCullough, Esq., at 5308 Cottonwood Road, Suite 1A, Memphis, TN 38118, or email her at firstname.lastname@example.org.)