TSD Memphis

Fri04182014

News

C-USA donates sportswear to aid sports leagues

Conference USA (C-USA) has donated quality apparel to youth sports leagues implemented by Children International, a U.S.-based humanitarian organization based in Kansas City, Mo. (PRNewswire) — Conference USA (C-USA) has donated quality apparel to youth sports leagues implemented by Children International, a U.S.-based humanitarian organization based in Kansas City, Mo.

C-USA’s gift includes baseball hats, T-shirts and other sports apparel that will be provided to poor youth in the Phillipines and Hondurus who cannot afford basic necessities – much less specialty clothing. C-USA, which includes the University of Memphis, hopes its contribution will help encourage positive self-esteem for youth at risk of involving themselves in activities pervasive in slums, such as gangs and drugs.

“I am grateful to Conference USA for providing our teen athletes with a sense of pride and self. Just as winning is important in sports, winning is important in life, and that’s what Conference USA is helping to provide for poor youth around the world,” said Children International President and CEO Jim Cook.

Children International’s youth will use the new sportswear while participating in the organization’s sports program called Game On! The program provides a positive environment for athletes to succeed on and off the field. In an outdoor classroom setting, Game On! Offers youth an opportunity to learn and play a sport while gaining valuable life skills. Participants learn teamwork, leadership, responsibility, critical thinking and discipline through weekly practices and weekend competition.

Initiated in 2009, Game On! offers youth the opportunity to play in basketball, baseball, soccer and volleyball leagues, focusing on having fun and challenging themselves through physical and mental exercise.

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