- Category: News
03 Feb 2011
- Written by Tri-State Defender Newsroom
Bernal E. Smith II
Nominated by a team of experts, affiliates, and contributors from across the country, and members of TheGrio.com and NBC News editorial teams, “TheGrio’s 100” shines a spotlight on the next generation of African-American history makers and industry leaders from 10 fields, including business, education, sports, science and the environment, media, service and activism, politics, health, pop culture and the arts.
“It is an incredible honor to be considered amongst this year’s top 100 young African American’s doing notable work to positively impact not just our perspective industries but communities and the lives of people,” said Smith. “I appreciate theGrio.com for this visionary effort to recognize and inform the world about the work that we are doing in communities all across the country.”
Other honorees include First Lady Michelle Obama, for her “Let’s Move” campaign; singer and education advocate Jill Scott, actress Viola Davis, Olympic Gold Medalist Cullen Jones and NBA star Kevin Durant, among.
TheGrio’s 100 will be profiled on all platforms of NBC News including “NBC Nightly News,” “TODAY,” MSNBC, CNBC, and msnbc.com starting February 1, and will continue at theGrio.com and on MSNBC throughout the month. Local NBC affiliates in Atlanta, Cleveland, San Diego, Washington, Memphis, St. Louis, Philadelphia, Charlotte and elsewhere will also profile honorees from their respective markets.
Beyond NBC News’ broadcast and digital outlets, several social media platforms are also engaged with “TheGrio’s 100” initiative. TheGrio is working with foursquare, the location-based mobile application, to generate branded content and create a Black History “badge” that users can unlock by following TheGrio on foursquare and checking in at more than 100 locations across the country that have been identified as historically relevant to Black History Month.
For more information, visit: www.thegrio.com.
Fans can also check out more about “TheGrio’s 100” on TheGrio’s Facebook page and on Twitter @thegrio with hashtag #thegrios100.