The Shelby County Health Department (SCHD) on Wednesday launched a new campaign aimed at reducing the infant mortality rate utilizing mobile devices and social media.
"As we continue our work to reduce the infant mortality rate in Shelby County, we realize being innovative in our use of social media is necessary to increase our public outreach," said Yvonne Madlock, director of the SCHD.
B4BabyLife, now available for Android and iPhone users, is the department's first mobile application encouraging healthy pregnancies and healthy babies. B4BabyLife is designed to help prevent infant mortality and provide families with information and resources before, during and after pregnancy.
Special features include the following:
• Prenatal Information
• Safe Sleep Information
• Access to Local Resources
• Ways for Fathers to Help
• Information on Family Planning
• Staying Healthy Before and Between Pregnancies
Residents of all ages, including those planning a pregnancy or any caregiver, are encouraged to download the FREE mobile application.