Out of nowhere I started hearing about this new self-titled Beyoncé album. Everyone kept asking me, "Myron Have you heard it?"
I dashed to my computer to see if any of it was on YouTube. I had to see what the hoopla was all about. I stumbled across a video for one of the new songs, "Drunk in Love" featuring her husband Jay-Z.
I also discover that although the album is in stores this week, she released it online last week and it moved a staggering 80,000 copies in 3 hours...yes, 3 hours. As I type these very words, it has already sold over 500,000 copies and has debuted at number one on the Billboard 200.
While listening I discovered that this wasn't your ordinary Beyoncé. (Lol).
So far, I've been getting mixed reviews. There are diehard fans who feel that she didn't have to take her talent in such an explicit direction. Then there are some who are feeling this new album.
Yes, the content is a little over the top and you get to hear things you really didn't expect to hear from Beyoncé. But remember, it's all entertainment.
And Beyoncé has been nothing if not entertaining for years.
If you're curious and wanna give it a listen, it's everywhere now...unless you're looking for it at your local Target stores. Target has decided not to carry the new album. Not because of its content, but because she chose to release the album online first.
"While there are many aspects that contribute to our approach and we have appreciated partnering with Beyoncé in the past, we are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats," says Target spokesperson Erica Julkowski.
"At this time, Target will not be carrying Beyoncé's new self-titled album 'Beyonce.'"
I'm sure she's not losing any sleep behind that decision considering that Target is the fifth largest music retailer behind I-Tunes, Walmart, Best Buy and Amazon. And to put it in perspective, I-Tunes owns about 75 percent of the digital music market, which makes perfectly good business sense why she would release it online first.
Wouldn't you agree?