17 Jan 2013
- Written by Carlee McCullough
Church choirs and performing arts schools are filled with talented folks that can blow the church doors off the hinges. Few, however, will become stars.
With the powerful and versatile voices of Patti LaBelle and Whitney Houston as contrast, we note that more and more of today's stars are studio auto-tuned performers. Teams are creating performers rather than singers. When a team happens to meet a true talent that can perform, the team's job just became easier.
Reginald Byrd and Chris "King" Davis of ConnecTheDots...™ are part of a team that helps to propel stars.
Carlee McCullough: Tell us about yourselves?
Reginald Byrd: I am a native of Tunica, Miss., and a founder of ConnecTheDots...™ Consulting Firm. God is first and foremost in my life. In my spare time I like to read books that inspire and empower. I believe in giving back to my community by participating with various charitable organizations.
Chris "KING" Davis: I'm also a native of Tunica, Miss., and co-founder of ConnecTheDots...™ Consulting. I love to learn about new business developments and growing existing businesses. Reading the newspaper (Wall-Street Journal) daily helps me to keep up with what's going on in the market.
CM: What services does your company provide to artists?
Byrd and King: We provide the following services: radio promotion; studio recording and engineering; marketing, copyright, trademarks and publishing; concert bookings paid and promotional; shop major and independent record contract; mix tape production; online marketing; online distribution; video production and placement; side artist guest features placement and negotiations; publicity (magazines, blogs, etc.) and create national visibility.
CM: How did you start your company?
Byrd and King: We first started by building relationships with a lot of different club promoters to promote various artists by booking them shows. As we continued to grow our relationships, we began to take on more responsibilities for the clients we served. Since we didn't have time to actually manage each artist individually, we decided that it would be better to consult them on the industry. When we started growing our brand, twitter was instrumental in getting the messages out.
CM: Can you give us a few of the artists that you have worked with and what you did for them?
Byrd and King: We work with new artists KVO & 2 Cent, who had a song called "Hard Head." We were instrumental in them obtaining the "New Joint of the Day" on BET's "106 & Park." We have also worked with OG Boo Dirty (CGI Entertainment), R&B artist Ollie Moore, Regal Life Empire Euro Mill, Soulful artist Coretta King, Schoolboy, PBZ, and Young Dolgh of Paper Route Empire. We were able to enhance our clients' visibility and notoriety from a local level to a regional level and some to a national level.
CM: How do you successfully work as a team?
Byrd and King: We keep God first. We understand each other's strengths, weaknesses and how to use them to be effective in getting our tasks completed.
CM: What new trends are you seeing in the business?
Byrd and King: The present day music business is mainly digital. It's important for all new artists to develop an EPK (electronic press kit). Also more established artists are becoming independent.
CM: Where are you seeing the money being made for an independent artist?
Byrd and King: A lot depends on the artist. "Indies" can make money by promoting themselves to make performances (show money), as well as ringtones and iTunes.
CM: What do you recommend for an independent artist or songwriter looking to get into the business?
Byrd and King: To come and talk with us first. (LOL) Decide what you want to do and seek professional advice regarding your decision. When seeking advice make sure it's someone that will be honest and have your best interest in mind.
CM: Years ago artists/writers were often deprived of well deserved earnings. Do you see that still as a major issue in the industry?
Byrd and King: Yes and no. Yes if you don't have your business together. No if you have your business plan and a plan to win in order to make an impact in the industry.
CM: What advice would you give an artist/producer that would like to make money in the industry rather than just the fame?
Byrd and King: First, know what you it is that you want to do and make sure you have passion for it. Try to do as much research as possible on the type of income aspect to be profited from a long time career in your field. Also, seek legal representation. It's more important than you think!
CM: Parting words?
Byrd and King: We would like to thank everyone that has supported us and we are looking forward to a great year in becoming your #1 music consulting firm.
"Success is to be measured not so much by the position that one has reach in life as by the obstacles which he has overcome." Booker T. Washington