27 Oct 2011
- Written by Carlee McCullough
In 1999, Green established Petals Studio after planning her own wedding from beginning to end. Armed with her extensive knowledge of the industry – and yes, her passion for flowers and meticulous attention to details – Green makes it her business to make small and large events memorable.
Carlee McCullough, Esq.: What type of services does Petals Studio offer?
CM: How did you become interested in the florist industry?
NG: I actually planned and decorated my own wedding over 12 years ago and realized this was something I truly enjoyed doing.
CM: Did you create a business plan before starting your own business?
NG: No I didn’t create a business plan in the beginning. But since my business has grown over the years I have developed a plan for restructuring expansion and marketing.
CM: Who were your biggest inspirations?
NG: I have been consistently inspired by designer Preston Bailey in New York and Karen Tran in California.
CM: How do you market your business?
NG: We use Social Media sites (Facebook and Twitter) and bridal shows. We also advertise in wedding and event publications.
CM: Who are some of Petals Studio’s clients?
NG: Our client base includes large and small corporations, governmental agencies, brides, individuals and churches.
CM: In your opinion, what does it take to run a business?
NG: To effectively run a business, the owner must be organized, dedicated, knowledgeable of the business, current on trends and have a positive support system.
CM: What is the biggest hurdle in landing new business?
NG: The biggest hurdle in landing new business is actually the fear of just starting a business venture.
CM: What are you most proud of in your business?
NG: I would have to say I am most proud of my customers’ satisfaction. Nothing is more rewarding than seeing a blushing bride’s face when her bridal bouquet is given to her on that special day or a surprised customer when they receive flowers at the office.
CM: Given the current state of the economy, would you say now is the best time to become an entrepreneur?
NG: I think now is a great time to start a business because not only are you establishing employment for yourself, but you are also creating jobs for others.
CM: What are successful entrepreneurs doing differently?
NG: Now more than ever successful entrepreneurs are scaling back and only making necessary purchases as needed to get the job done.
CM: What was the best advice you received along the way as far as your business goes?
NG: First impression is the lasting impression. It is about the presentation. Always deliver quality product, great services, and customers will come back.
CM: Do you notice any new trends in the marketplace? If so, what are they?
NG: Social Media is the latest trend. Many businesses are using Facebook, twitter, and blogs to grow their business. It’s a must to be tech savvy.
CM: What advice would you give to someone just starting out in business?
NG: Make sure you do your research, have adequate finances, and be knowledgeable of your business industry.
CM: What books or resources would you recommend for individuals starting out?
NG: The Business Renaissance Center at 555 Beale Street, Black Enterprise, Money, and Entrepreneur magazines are all great tools when starting a business.
CM: What’s next for you as a business owner?
NG: I’m very excited to announce Petals Studio has expanded to a full service location at 946 N. Germantown Parkway.
CM: Any closing remarks?
NG: Please call Petals Studio for your next event.
(For more information about Petals Studio, visit www.petals-studio.com.)