TSD Memphis

Thu04242014

Business

The business of romance – a ‘HiHeelz’ approach Part 1

CarleeMcCullough-160
110

There are many excuses for why the sizzle has dwindled in a relationship, such as:

"I'm too busy working and I'm tired!"

"We have kids now!"

"I have gained too much weight to be sexy!"

"We have been married for 20 years, they know how I feel!"

"I gave them some money to go shopping!"

No matter the excuse, the solution is Dennette Smith-Ross of HiHeelz Concierge Service.

A problem solver, Smith-Ross is equipped with confidentiality agreements and she is all about her business. With a client list that has included religious professionals and professional athletes, she knows how to keep a secret.

Smith-Ross's services are valuable to and much needed by folks that want to make a difference in their relationships but just do not have the time or the skill. She brings your idea to life no matter how big or small.

And, she handles her business without the slightest bit of judgment.

Carlee McCullough: Where are you from and what brought you to Memphis?
Dennette Smith-Ross: I'm from LA and moved to Memphis because I have family and friends here and wanted to slow down and enjoy life.

CM: How did you come about starting HiHeelz Concierge.
DSR: With HiHeelz Concierge Service, I didn't just start a business, I created a whole new category. I decided to fuse my love of romance with my enterprising nature to provide what I call "The HiHeelzExperience" to individuals who require a certain level of quality, distinction and most of all, discretion. And oh yes, there is a confidentiality agreement so your secrets are safe with me.

With HiHeelz Concierge you can have your cake and eat it too! I am affectionately dubbed a "Hopeless Romantic" and I feel that people talk about being romantic and showing love. But, to me, that's such a misunderstood topic. What I do is bring together my love for LOVE as well as my strengths to produce, envision and enhance lives in a way that is an unexpected and effective form of "Showing LOVE the right way marketing." I am not just doing business, but creating a movement.

CM: How did you come up with the name of your company?
DSR: I came up with the moniker "HiHeelz Concierge" while shopping, planning and organizing a romantic weekend for a friend and his wife. She still does not know he didn't put it all together, so he gets all the kudos still today. While planning the weekend I thought, "I love to do these things so why not do it for others who don't have the time" or the 'know how' but want to stay on track of their love lives and keep their spouses, girlfriends, or boyfriends happy and not let the 'small things' slip through the cracks."

CM: What were the primary factors you considered before starting your company?
DSR: I considered whether a need, market and/or demand existed for my knowledge and expertise.

CM: Tell us about the services you offer?
DSR: Whatever your need, if you can imagine it, HiHeelz Concierge Service can make it happen and with that being said, did I mention that there is a confidentiality agreement? Your secrets are always safe with me. Let us unlock your ordinary and extraordinary doors with the best in personalized, professional concierge service.
Romantic staging in your home or hotel, personalized shopping, restaurant reservations, hotel reservations, get away weekends, discreet getaways, exotic automobile rentals, limousines and car service, romantic dinners, specialty gift and delivery, discreet gifts and delivery, floral services for anniversary/birthdays and the list goes on. If you can imagine it...

CM: Who is your ideal client?
DSR: My ideal client is a person with a serious sense of adventure, a wide-open imagination and a risk taker.

CM: As a business owner, what has been your greatest challenge?
DSR: There are many challenges and responsibilities to deal with, but getting enough traffic is the biggest! I really have to use a variety of methods and do it consistently to create and maintain momentum.

Next Week: Part 2.

(Contact info: 323-578-5764; or email This email address is being protected from spambots. You need JavaScript enabled to view it. .)


(Contact Carlee McCullough, Esq., at 5308 Cottonwood Road, Suite 1A, Memphis, Tn. 38118, or email her at This email address is being protected from spambots. You need JavaScript enabled to view it. .)