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Rebranding campaign underway for Memphis Branch NAACP

The month of June marks 95 years that The Memphis Branch of the National Association for the Advancement of Colored People (NAACP) has been advocating and fighting for the rights of African Americans in Memphis and Shelby County.

After nearly 100 years of advocacy, the local branch has begun celebrating its rich history in Memphis in addition to launching a rebranding campaign with the slogan, "You May Need Us. We're Still Fighting for You. 95 Years of Advocacy. Your Memphis Branch NAACP."

"We're still fighting with just as much zeal and determination nearly 100 years later to improve the socioeconomic positions and wellbeing of African Americans and, with just as much determination and readiness, to dismantle any barriers that would hinder progress and prevent Africa Americans from achieving justice and freedom," said Dr. Warner Dickerson, president, Memphis Branch NAACP.

The campaign is designed to build awareness, bolster the important work and history of the local branch, and highlight its relevancy as a much-needed civil rights and human rights organization. The local branch fought to end at-large elections for city council, which diluted the votes of racial minorities, supported major civil rights legislation, and took positions to remedy unfair laws that negatively impacted those who were less fortunate.

The NAACP continues to promote voter registration and voter education and is now focused on school unification issue, redistricting, photo ID laws and other relevant issues. "The fight we're engaged in today to right the wrongs in society is no different than the fight that we were involved in past years to end racial and socioeconomic barriers," Dickerson said.

The rebranding campaign includes the participation of African-American churches and individuals who are asked to donate $.95 per person to support the Memphis Branch NAACP's 95th anniversary.

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