When Dayton squares off against Florida on Saturday at the FedExForum a trip to the Final Four will be on the line. Fans rooting for the Flyers and the Gators will be looking for an effective hookup and an enhanced mobile experience when they pull out their wireless devices to share the most exciting moments with friends and family.
No worries. AT&T has expanded its mobile Internet coverage at FedExForum, upgrading its Distributed Antenna System (DAS) to enhance the customer experience throughout the facility.
"We are able to attract big time sporting events like the NCAA tournament to Memphis because our facilities enable the full fan experience like handling tens of thousands of simultaneous tweets during games," said Memphis Mayor A C Wharton. "We want visitors to our city to be able to connect with family and friends and share the highlights from the games and the great atmosphere, entertainment and hospitality that Memphis offers."
Eric Granger, FedExForum & Memphis Grizzlies vice president of Arena Operations, touted the value of AT&T's upgraded 4G LTE Distributed Antenna System. "The service will provide an exceptional customer experience for FedExForum guests, tourists and those in the downtown area with an improved ability to connect and communicate with others."
Kevin Kane, Memphis Convention & Visitors Bureau President president, linked "great wireless service" to the ability to attract conventions and major events to Memphis.
"We are fortunate to have local and state elected officials like Mayor Wharton who understand the importance of great wireless service to our city and who are working to ensure that Memphis is an attractive place to visit, invest and grow," said Kane.
A DAS installation consists of multiple strategically-placed antennas that distribute AT&T's wireless network coverage throughout FedExForum. DAS has the ability to provide enhanced, consistent wireless coverage to customers in indoor or outdoor spaces where geographical limitations – terrain, building construction, etc. – or crowd density might otherwise prevent an optimal wireless experience.
The FedExForum DAS installation is part of AT&T's Project Velocity IP (VIP), a multi-year plan to invest for growth, announced in 2012.
"When our customers head out to the stadium to cheer on their favorite team, we want them to have a great network experience throughout the game no matter what they're doing – whether that's making a call, checking email, downloading apps or surfing the Internet," said Chuck Thomas, regional director, external affairs, AT&T Tennessee.
"With initiatives like Project VIP, we're continuing to investment in the wireless network, and providing enhanced wireless coverage at Fed ExForum is just one way that we're investing in Memphis."
AT&T invested nearly $1.3 billion in its wireless and wired networks in Tennessee between 2011 through 2013, driving a wide range of upgrades to enhance speed, reliability, coverage and performance for residents and business customers.