The Mayor's Innovation Delivery Team MEMShop initiative will launch a sixth business, Co-Motion Studio, in the Crosstown area, at 416 N. Cleveland St., this Friday, (Dec. 13).
A free open house celebration from 6 p.m. to 9 p.m. will mark the occasion.
Co-Motion – a creative movement studio and retail space – will offer recreational movement and fitness classes, including: hula hooping; yoga; modern and world dance; and circus and flow arts. The retail space will feature a selection of handcrafted and LED hoops, dance clothing and accessories, and other locally made products.
Short for community in motion, Co-Motion is committed to fostering a spirit of community through movement. Owners Adriene Holland and Chloe O'Hearn, both lifelong Memphians, share a passion for promoting the creative movement arts, wellness and community building.
Having founding roles in "Hooper Troopers" (2009) and "Hoopstatic" (2011) respectively, Holland and O'Hearn were among the first to bring the worldwide hoopdance trend to Memphis.
"Creative movement is not only physically, mentally and emotionally uplifting, but it can also serve as a tool to empower and engage the entire community," said Chloe.
"Since 2011, our community outreach has been focused on providing a myriad of healthy, restorative movement activities, education, and supplies for under-served communities in the Memphis region."
Holland said having a physical storefront in the community allows Co-Motion to offer even more opportunities for both recreational dance and movement classes, as well as its outreach and activism efforts.
"The Crosstown area is ideal for us, due to its central location and rapidly growing retail market, and the Crosstown community has been so welcoming and supportive of us already. We have great neighbors here," said Holland.
In addition to movement classes, Co-Motion Studio will offer dance parties, special events, private lessons, rehearsal space, and private parties for all ages. Continuing its role as an arts outreach organization, Co-Motion will also offer therapeutic dance and movement programming for specific target audiences, including at-risk youth, and survivors of sexual assault and domestic violence.
MEMShop creates partnerships between landlords and local entrepreneurs to incubate new businesses and showcase unique neighborhood assets. Co-Motion Studio will join the ranks of other MEMShop business, including: Guitar Spa (2561 Broad Avenue); Five In One Social Club (2535 Broad Ave.); NJ Woods Gallery & Design (2563 Broad Ave.); My Heavenly Creations (2593 Broad Ave.) and Indie Style Market (2487 Broad Ave).
Co-Motion Studio will open to the public December 13 with an event-filled weekend. The retail store will be open for business, and class packages will be on sale. To learn more or see the opening weekend schedule, visit www.comotionmemphis.com or on Facebook at comotion901.
NOTE: The deadline for pre-applications for the MEMShop 2014 class is December 15th. For more information and to access the pre-application online visit: http://memshop.org/images/MEMSHOP_APP-042013.pdf