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TV One sets ratings record with ‘R&B Divas’ premiere

  • Written by Tri-State Defender Newsroom

TV One is pumped up over the announcement that its newest reality series "R&B Divas" delivered the most watched original premiere in the history of the network.

The series, airing Monday nights at 9 p.m. CT, tells the real-life story of five multi-talented, beautiful R&B stars – Faith Evans, Nicci Gilbert-Daniels, Monifah Carter, Syleena Johnson and Keke Wyatt looking to reclaim their place in the musical spotlight.

The program garnered a .93 HH rating, delivering 531,000 homes and among P25-54, earned a .76 rating, delivering 479,000 viewers. Nearly 900,000 total viewers tuned into "R&B Divas" during the premiere and encore airings.

"We were confident in the quality of production and that the compelling storytelling deriving from the Divas' willingness to present their lives so openly and honestly would result in an entertaining series," said Toni Judkins, TV One EVP of Programming and Production.

Wonya Lucas, TV One President and CEO, said , "As TV One continues to invest in original programming that reflects the breadth and depth of true black life, it is encouraging to see the strong viewer response to quality entertainment programming."

The eight-episode, one-hour series is filmed primarily in Atlanta, with additional shooting in Washington, DC, New York and New Orleans. The series is produced for TV One by Thinkfactory Media.

Launched in January 2004, TV One (www.tvone.tv) serves more than 57.3 million households. It is owned by Radio One, the largest radio company that primarily targets African American and urban listeners; and Comcast Corporation.

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