Madam C.J. Walker, Johnson Products, Pro-line and SoftSheen are all companies that have benefited greatly by providing products for black hair. These entities lead the way for other firms to profit from the industry as well. Corporations such as L'Oreal and Pantene seized the opportunity to expand their business into the market by leveraging their financial strength and distribution network. Many of the smaller black-owned companies were acquired by the major corporations and positioned as divisions.
In last week's column detailing HINO (Hair Industry Night Out), state Rep. Antonio Parkinson pointed observed that there is a natural movement going on outside of hair care; more and more people want to be closer to nature and anything that has to do with lifestyle or healthcare. As women increasingly move toward embracing their natural hair and leave behind damaging processing and/or chemicals, styles are ranging from natural curls to locks and pressing/flat iron to afros.
Feeling liberated, many women now wonder why they waited so long to embrace their natural hair. Along with this movement come myriad business opportunities.
- Written by Carlee McCullough