The New Tri-State Defender is excited to announce the strategic hiring of Yolanda Hargrove as its new Sales Consultant and Account Executive.
Hargrove is charged with growing print and digital advertising, as well as event sponsorship and the development of strategic networking events and building relationships for the publication.
"Yolanda brings creativity and experience in the business arena and has been successful in a number of corporate accounts throughout her career. She brings an innovative and aggressive approach to strategically building new business and new relationships throughout the community and across the country," said TSD President and Publisher Bernal E. Smith II.
"I am elated to bring aboard someone with her experience, skill set, and abilities as we excel parts of the strategic growth and re-development plan that I've set in place for the company," Smith said.
"Yolanda will be an integral part of building our base of local advertisers and executing specific project-related initiatives, including assisting small businesses with their growth objectives, serving as a 'sales and marketing consultant' to those companies."
With an expansive background in strategic planning, marketing, and sales forecasting, Hargrove developed a passion for developing and improving business tactics to increase volume and revenue potential. Equipped with more than 10 years of building sales and managing accounts, she uses her strategic planning skills to grow businesses and tackle the power of social networks to increase brand awareness.
Hargrove holds a Master of Business Administration and Bachelor of Science Degree in Marketing Management from the University of Memphis. She was a member of Army ROTC at University of Memphis for three years. A U.S. Army veteran (eight years of service), she has worked for the American Cancer Society and volunteered at a number of non-profit organizations.